As a pioneer in the commercial air travel space for the past 25 years, easyJet developed a strategy to grow its business and maximise new opportunities in the leisure travel sector, while also meeting changing consumer expectations.
By implementing ATCOM’s hybrid dynamic packaging solution, easyJet relaunched its entire holiday offering to become a true airline tour operator, maximising ancillary revenue.
Click here to read the full case study and discover how ATCOM enabled easyJet holidays to crystallise a 40% margin increase.
